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The Benefits of Recruitment Automation for the Candidate Experience.

Date: Wednesday 21 June 2023
The Benefits of Recruitment Automation for the Candidate Experience.

Recruitment automation is a constantly developing field that uses technology to automate parts of the recruitment process.  It has been in existence at a basic level for many decades but with the recent jump in the effectiveness of generative AI and other related technologies there is an increase in the use of these tools to help companies identify and increase efficiency when identifying and moving candidates through the recruitment process.

If you have applied to a job advertisement it is likely your CV has been fed through a selection algorithm.  As AI advances, employers and job platforms are adopting a combination of predictive analytics, machine learning to sort through candidates, evaluate their skills and rank them for consideration by a recruiter. This poses some fundamental questions about privacy, accountability, and transparency. 

A visual representation highlighting the key benefits of recruitment automation for enhancing the candidate experience, including AI-powered tools, chatbots, video interviews, and data analytics

Let’s look at some of the way these technologies are used.

AI-powered tools are becoming increasingly popular in recruitment automation. These tools can help recruiters to screen candidates more efficiently and accurately, as well as provide insights into candidate behaviour and preferences. Chatbots are being used to automate candidate engagement and improve the candidate experience. Chatbots can answer candidate queries, schedule interviews, and can conduct an initial screening interview. Video interviews have become a popular way to conduct remote interviews, especially in the wake of the COVID-19 pandemic. Video interviewing platforms can help recruiters to screen candidates more efficiently and reduce time-to-hire. Some recruitment platforms are also using AI to analyse candidate body language and facial expressions during video interviews.

Applicant tracking systems (ATS) are being used to automate the recruitment process from start to finish. ATS can help recruiters to manage job postings, track applications, and collaborate with hiring managers. Recruitment teams are using automation tools to streamline repetitive tasks, such as scheduling interviews and sending follow-up emails. This allows recruiters to focus on more high-value tasks, such as building relationships with candidates. Companies are increasingly using data analytics to measure the effectiveness of their recruitment strategies and identify areas for improvement. This includes tracking metrics such as time-to-hire, cost-per-hire, and candidate conversion rates.


Social media recruiting is a popular way to source candidates. Recruiters can use social media platforms such as LinkedIn, Facebook, and Twitter to target and engage with “passive” candidates that may not apply or see your job advertisements. Pre-employment testing software tools assess a candidate's skills, knowledge, and personality traits before they are hired. This helps to ensure that candidates are a good fit for the position and the company culture. Onboarding software tools automate the onboarding process by providing new hires with the necessary forms, documents, and training materials. This helps to ensure that new employees are set up for success from day one.

Job aggregators collect job postings from multiple sources and display them on one platform. This saves recruiters time and effort by reducing the need to manually search for job postings on various websites. Overall, the use of recruitment automation tools has helped companies streamline their hiring processes, reduce costs, and improve the candidate experience. However, it's important to note that these tools are not perfect and still require human oversight and intervention to ensure fairness and accuracy.  


The human element of the talent acquisition process is still, for the moment, difficult to replace. While chatbots and other automation tools can handle some aspects of candidate communication, they cannot replace the value of direct human interaction. Certain tasks, such as negotiating job offers or discussing sensitive topics, require a personal touch and empathy that automated tools may not be able to provide. Soft skills such as communication, teamwork, and leadership are crucial for many roles, but they are difficult to assess through automated tools. Hiring managers may need to rely on their own judgment and observations to assess candidates' soft skills during interviews.


Automated tools may struggle to understand nuances of job requirements, cultural fit, or other contextual factors that are important for successful hiring. This is especially true in cases where the job is hard to describe. Automation tools are designed to perform specific tasks within the recruitment process. However, if there are changes or exceptions to the standard process, the tool may not be able to adapt quickly or effectively. While automation tools can help to reduce unconscious bias in hiring, they are not perfect at detecting and eliminating it. Recruiters need to remain vigilant and aware of their own biases when using these tools and the potential in-built biases of the system.

While chatbots and other automation tools can help answer common questions, they may not be able to provide the same level of personalization that a human recruiter can. Candidates may also feel less engaged and connected to the company if they only interact with automation tools.  These tools are a valuable addition to the recruitment process, but they should not be relied upon exclusively. It is important for companies to regularly evaluate their effectiveness.


Based on this information, here are the top 3 tips for candidates looking for a job:

1. Understand and Adapt to Automation: it is essential for candidates to understand how technology is being used in the hiring process. Be prepared for your CV to be analysed by algorithms and familiarize yourself with AI-powered tools used for candidate screening. Tailor your application materials to match the requirements and preferences that automated systems may look for.


2. Leverage social media: Social media platforms, such as LinkedIn, Facebook, and Twitter, are increasingly used by recruiters to source candidates. Take advantage of these platforms to showcase your professional experience, skills, and interests. Engage with industry communities, network with professionals, and actively search for job opportunities shared on these platforms. This can help you tap into the hidden job market and connect with recruiters directly.


3. Prepare for the Candidate experience: Make sure to prepare for video interviews, familiarise yourself with the platforms used, and ensure you have a stable internet connection. Additionally, stay proactive and engaged during the recruitment process. Respond promptly to communication, ask thoughtful questions, and express your interest in the role and company. A positive and professional attitude can make a significant difference in leaving a lasting impression on recruiters.


Remember, while automation plays a significant role, the human touch is still crucial. Personalise your interactions, demonstrate your unique qualities and capabilities, and be prepared to showcase your skills beyond what automated tools can assess.


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